BVMW Koblenz x W. R. Lang GmbH invite you to a company tour and keynote event.
Tradition obliges – and at the same time opens new paths. With the event format “Rethinking Wholesale”, BVMW Koblenz and W. R. Lang GmbH invite you on October 7, 2025, from 4:00 to 6:00 p.m. to the premises of the family-owned company in Neuwied.
The focus will be on the question of how medium-sized companies can master the balancing act between tradition and innovation. A company tour will provide participants with exclusive insights into W. R. Lang GmbH’s diverse production processes and corporate culture. The program will be complemented by the keynote lecture: “Inspired by Yesterday, Made for Tomorrow – Living Progressive Wholesale.” The talk will show how change succeeds when impulses from the past are used to shape the future.
Dennis Feldmann, BVMW regional representative for Koblenz – Rhein-Lahn, Mayen-Koblenz, and Mittelrhein, emphasizes the relevance for SMEs:
“The German Mittelstand thrives on its ability to preserve tradition while boldly breaking new ground. With ‘Rethinking Wholesale,’ we have created a format that demonstrates how companies can successfully shape this transformation. Practical, inspiring, and highly relevant for the region.”
The Management
Laura Lang, managing director in the fifth generation since 2019, highlights the role of corporate values:
“For me, our history is both a foundation and a responsibility. We want to continue developing what generations before us have built and lead it into the future. It’s not just about structures and products, but also about corporate culture – shaped by mindfulness, openness, and the courage to try new things.”
Julian Lang, part of the management team since 2023 and project leader for process optimization, adds:
“I’m fascinated by how we can combine tradition and innovation in a family business. Digitalization, new workflows, and modern leadership are not opposites to craftsmanship and long-standing customer proximity – quite the opposite! They make us future-proof. For me, ‘Rethinking Wholesale’ is proof that transformation succeeds when it’s built on strong roots.”
Organizers
W. R. Lang GmbH
Founded in 1872, W. R. Lang GmbH from Neuwied stands for competence, reliability, and innovation in technical orthopedics. Today, the family business is led in the fifth generation by Laura and Julian Lang.
As a 360° problem solver, we offer everything from a single source: a comprehensive full assortment, in-house production, service manufacturing, customized configurations, as well as hands-on training and professional development opportunities.
In addition, we develop cross-industry, holistic health solutions – from specialist workshops to companies – making complex challenges easy to implement.
After the company tour and keynote, there will be time for networking and exchange – an intentional element of the event to foster knowledge transfer within the regional SME community.
BVMW
The BVMW is the Federal Association of Small and Medium-Sized Businesses – Entrepreneurs’ Association of Germany e.V.. Founded in 1975, it represents the interests of small and medium-sized companies across Germany. The BVMW connects over 900,000 entrepreneurial voices and provides a communication platform between policymakers and SME entrepreneurs to help shape economic policy.
👉 Tickets are limited – register now to secure your spot!
Follow our updates on social media:
And always stay up to date with our news: